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How to Pronounce Bruschetta

Last updated on July 12, 2007

BruschettaEvery time I order bruschetta in a restaurant and pronounce it properly (brus╦łket.ta) the server invariably says, “Oh, you mean the brushetta?” Then they look at me as if to say, “You poor, uncultured little thing.” It happened again last night.

I wouldn’t care how they pronounced it if they didn’t correct me in that annoying way. Isn’t it maddening when you pronounce something properly and someone corrects you?

Attention all restaurant servers in America and anyone else who wants to know:

“ch” in Italian is always pronounced with a hard “k” sound. (Think chianti, pinocchio, and zucchini). Being part Italian and having lived there I can guarantee you that it is not pronounced with a “sh” sound.

If you choose to pronounce it wrong that’s your choice, but please don’t correct paying customers who know the proper way to pronounce it! Don’t take my word for it. Here’s what Wikipedia has to say:

It is worth noting that in Italian, bruschetta is pronounced [brus╦łket.ta], though in English-speaking countries it is commonly mispronounced. The noun “bruschetta” is from the verb in the Roman dialect “bruscare,” meaning “to roast over coals.”

So there you have it. You snotty restaurant servers can “chiss” my ass!

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17 Comments on "How to Pronounce Bruschetta"

2 years 11 months ago

I know this is an older article, but I LOVED reading it because it happens to me all the time and not only with bruschetta but with a bunch of other words – bresaola, provolone, parmiggiano being some of the most mispronounced ones – and I had to write this, regarding the last comment. Liz, you are wrong. I believe the rule you are referring to is “ci” pronounce “chee” and “sci” pronounced “she”. “ch” is pronounced k. ALWAYS. Also, italians and italian-americans are two (very) different categories of people.

5 years 9 months ago

I’m Italian as well, and I’m pretty sure the rule is that ch is pronounced “k” unless there is an “s” before it which changes the sound to a “she” (and that’s she, not shee)

…I’m almost positive this is the rule… but not 100%.

Think about it: Chianti, Pinocchio, zucchini… none of those have an “s” before the “ch”.

5 years 11 months ago

This is great … I was making bruschetta this weekend and pronouncing it correctly and my sister kept correcting me over and over with the ‘sh’ sound bruschetta. I have sent her this blog .. hee hee hee! Thank you! I am going to ask her next if she would like a Zushinni .. :-p

6 years 23 days ago

Thank goodness for you! I have been waging this silent battle with mispronouncers for years and have never felt like I had allies. My husband won’t even mend his pronunciation of the word based on my knowledge of the language…sheesh.

6 years 24 days ago

Thank you; this happens to me every time I eat out, and it irks me to no end!