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October 02, 2004

Atkins Diet in Schools, Kraft to Team with South Beach Diet

"Hoping to curb the nation's childhood obesity problem, Atkins Nutritionals announced a collaborative effort Thursday with four major education groups, including the National Education Association, the nation’s largest teachers union."

"Kraft, the largest U.S. food company, on Monday will reveal details of a high-stakes marketing gamble to tie many of its lines with the popular South Beach diet."

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