Just when you thought the world couldn’t get any more absurd, a story comes along that lets you know how very wrong you were. CBS is planning to advertise its fall tv lineup on eggs. Not on egg cartons, but on the eggshells:
The network … will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs … in September and October. CBS’s copywriters are referring to the medium as “egg-vertising” … Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.”
Leave the yolks to us?? Funny side up?? This story makes my brains scramble and my eggs boil. Not only does this make me not want to watch CBS ever again, but it also makes me want to take a carton full of eggs, write “The Egg’s On You!” on them and egg the CBS building until it’s dripping in its own yolks.
Seriously, when the ads start showing up on the food a line has been crossed. I understand the temptation to do something cute and different, but this is really just annoying.